Have sales become more or less difficult for your company? Well, if you had invested in sales enablement before COVID-19, you were much better positioned to handle the disruption in the sales process that hit almost every business in every industry this year. Go-to market models change during periods of disruption and this one is [...]
“A global, novel virus that keeps us contained in our homes—maybe for months—is already reorienting our relationship to government, to the outside world, even to each other. Some changes these experts expect to see in the coming months or years might feel unfamiliar or unsettling: Will nations stay closed? Will touch become taboo? What will [...]
Everything that happens in your company is driven from your strategy. If you don’t have one, you absolutely need one. If you have one, you need to communicate it. And, all your work at your company needs to be linked to the corporate strategy. A strategy session with your team will tackle the questions of: [...]
You may like to take my online course, Applied Marketing Strategy and Decision Making Tools on Udemy.