Why You Need a Growth Readiness Diagnostic for Your B2B Team Most B2B leadership teams don’t lack ambition. They lack clarity. Revenue targets get missed not because teams aren’t working hard, but because the organization isn’t structurally ready to grow. Sales pushes harder; Marketing launches more campaigns; and Leadership adds headcount or new tools. And […]
If you’re reading this with a pit in your stomach about last year’s revenue performance, you’re not alone. Across industries, companies are grappling with targets that seemed reasonable twelve months ago but proved elusive in execution. I’ve been there with my own company more than once and I’ve learned the Stop, Start, Continue framework that […]
As a fractional Chief Growth Officer (CGO), I am often brought into an organization at a critical inflection point – either when things are scaling fast or when they’ve hit a wall. My role to drive sustainable growth is the same in principle, but how I diagnose and operate varies drastically depending on the trajectory of the business.