Why You Need a Growth Readiness Diagnostic for Your B2B Team Most B2B leadership teams don’t lack ambition. They lack clarity. Revenue targets get missed not because teams aren’t working hard, but because the organization isn’t structurally ready to grow. Sales pushes harder; Marketing launches more campaigns; and Leadership adds headcount or new tools. And […]
If you’re reading this with a pit in your stomach about last year’s revenue performance, you’re not alone. Across industries, companies are grappling with targets that seemed reasonable twelve months ago but proved elusive in execution. I’ve been there with my own company more than once and I’ve learned the Stop, Start, Continue framework that […]
Anyone who has been a business owner knows how hard it is. You are constantly bombarded with daily fires and trying to run the business, hire, obtain financing, manage cash flow, and win new business. And those are just the priorities! It is so hard to find the quiet time to focus on strategy and […]
As an entrepreneur, I've had the great opportunity in my career to work in many roles. I've served as Head of Sales, Chief Marketing Officer, and Chief Operating Officer in tech and startups. I've also evaluated companies as a Partner in a venture capital firm and a Managing Director in an M&A firm. I can [...]
Have sales become more or less difficult for your company? Well, if you had invested in sales enablement before COVID-19, you were much better positioned to handle the disruption in the sales process that hit almost every business in every industry this year. Go-to market models change during periods of disruption and this one is [...]
In M&A, we often hear investors ask how a company intends to scale. This is a critical factor in determining an investor’s interest in making an investment or acquisition. In my experience as the co-founder of a SaaS company, I had to figure out how to scale a sales team. I knew that scaling a […]
Metrics. They are everywhere and they bombard us in email, dashboards, and presentations. It is easy to get enamored with reviewing metrics and thinking that you know your company. But you must take a step back. You need to determine your story first. What do you want to know? The metrics you receive should be […]