About Sandra
Sandra helps companies grow, scale and exit. She is a serial entrepreneur, tech company co-founder, and operator. She offers growth and exit readiness diagnostics to develop and execute growth strategies for startups, SMBs and middle market companies.
Sandra has over 25 years of experience leading and implementing growth strategies. Along her career journey, she realized that both her passion and the business needs of her customers are aligned with growth strategy services.
Sandra’s book, The Deal Machine, is the definitive guide to how to create a scalable B2B sales process for explosive growth. Learn all of Sandra’s secrets to creating and managing an efficient and high-performing sales organization.
Who I Serve
Startups
I help startups with the planning and infrastructure to execute growth strategies. Keeping the company's financing and exit plans in mind, I help startups develop winning sales processes, go-to-market plans, product market fit and operational excellence. I also work closely with the founders and provide coaching and mentoring to navigate common startup challenges.
Small to Medium Businesses (SMB)
I understand SMBs and the challenges to balance surviving with thriving. I help business owners with an objective evaluation of their market position and recommend growth strategies that are reasonable and attainable. I use my experience in marketing, sales and entrepreneurship to craft the right strategy and help you execute it.
Middle Market Companies
I help middle market companies drive overall growth by developing and implementing strategic initiatives across the business, including marketing, sales, and channel partnerships to drive expansion of market share, revenue and profitability. I help the middle market in today's dynamic markets to think beyond incremental expansion and embrace a long-term, forward-looking vision.
Tech Ecosystems
I have deep experience in building tech ecosystems and helping portfolio companies with growth strategy development and implementation. Keeping the portfolio goal in mind, I work with cohorts or individually with companies to ensure that they have the education, coaching and advisory needed to align their organization and achieve sustained growth.
Happy clients
We tried to create our strategy on our own and failed. After success working with Sandra at a 2-day strategy session, we realize that it is her process that made it successful. Sandra uses a consulting method that is the key to helping a team collaboratively spiral to an optimal solution. She is a great guide in the difficult task of developing strategy. We would recommend her technique to other fast-growing startups that are stretching to get to the next level.
I was really struggling to develop my business plan and Sandra helped me so much. She propelled completion by organizing me and keeping me on track. She also developed my one-pager and investor target list to make it easier for me to obtain seed funding. But more importantly, she asked me compelling questions that forced me to think about the company's vision and mission. I was able to articulate why we exist and why we are different after working with Sandra. It was the help that I needed to get my company off the ground.
I found that true sales and marketing expertise is difficult to find. Sandra was exactly what I was looking for! Using her experience and expertise, she was able to ask great questions in our initial interactions to get to the heart of my needs and company problems. With very little onboarding time, she created immediate action plans that we could start implementing immediately. She also worked to create a larger plan to elevate the entire top of the funnel customer experience and link it between marketing, sales and technology. I also loved that she could work directly with my team to eliminate bottleneck issues related to my capacity.
Latest from my Blog
Let's Get Started!
Contact me today for a complimentary consultation.