Why You Need a Growth Readiness Diagnostic for Your B2B Team Most B2B leadership teams don’t lack ambition. They lack clarity. Revenue targets get missed not because teams aren’t working hard, but because the organization isn’t structurally ready to grow. Sales pushes harder; Marketing launches more campaigns; and Leadership adds headcount or new tools. And […]
If you’re reading this with a pit in your stomach about last year’s revenue performance, you’re not alone. Across industries, companies are grappling with targets that seemed reasonable twelve months ago but proved elusive in execution. I’ve been there with my own company more than once and I’ve learned the Stop, Start, Continue framework that […]
As a fractional Chief Growth Officer (CGO), I am often brought into an organization at a critical inflection point – either when things are scaling fast or when they’ve hit a wall. My role to drive sustainable growth is the same in principle, but how I diagnose and operate varies drastically depending on the trajectory of the business.
Anyone who has been a business owner knows how hard it is. You are constantly bombarded with daily fires and trying to run the business, hire, obtain financing, manage cash flow, and win new business. And those are just the priorities! It is so hard to find the quiet time to focus on strategy and […]
I don’t usually make predictions. However, there has been such a powerful recent event that I am going out on a limb. If you are a business owner and don’t know about ChatGPT and how it will affect your business, you need to get on it. ChatGPT was released at the end of last year […]
In M&A, we often hear investors ask how a company intends to scale. This is a critical factor in determining an investor’s interest in making an investment or acquisition. In my experience as the co-founder of a SaaS company, I had to figure out how to scale a sales team. I knew that scaling a […]
If you don’t know what growth hacking is, it’s time to find out! It is THE buzzword for technology startups. Are growth hackers taking over the world? They have been called the new “VP of Marketing”, so you need to know what the buzz is about because they are producing incredible growth for their companies. […]