Category: marketing

The ChatGPT Market Disruption

by: Sandra RichardsonIn business, corporate, marketing, strategy

I don’t usually make predictions. However, there has been such a powerful recent event that I am going out on a limb. If you are a business owner and don’t know about ChatGPT and how it will affect your business, you need to get on it. ChatGPT was released at the end of last year […]

The Case for Sales Enablement

by: Sandra RichardsonIn business, marketing, metrics, sales, strategy

Have sales become more or less difficult for your company? Well, if you had invested in sales enablement before COVID-19, you were much better positioned to handle the disruption in the sales process that hit almost every business in every industry this year. Go-to market models change during periods of disruption and this one is [...]

How to Scale a Sales Team

by: Sandra RichardsonIn marketing, metrics, sales

In M&A, we often hear investors ask how a company intends to scale. This is a critical factor in determining an investor’s interest in making an investment or acquisition. In my experience as the co-founder of a SaaS company, I had to figure out how to scale a sales team. I knew that scaling a […]

Why you Need a Marketing Strategy

by: Sandra RichardsonIn marketing, strategy

You may like to take my online course, Applied Marketing Strategy and Decision Making Tools on Udemy.

What is growth hacking?

by: Sandra RichardsonIn marketing

If you don’t know what growth hacking is, it’s time to find out! It is THE buzzword for technology startups. Are growth hackers taking over the world? They have been called the new “VP of Marketing”, so you need to know what the buzz is about because they are producing incredible growth for their companies. […]